Keds
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In 1916, the Keds brand was introduced by the U.S. Rubber Company as the first national athletic and lifestyle footwear brand. At this time, the shoes were called sneakers, a term invented in late 1916 because the rubber soles made the shoes quiet. Worn by Olympic soccer players, scores of National and International tennis champions, and many college athletes, Keds was coined the shoe of champions because of its reputation as America's premier athletic brand. Not only was Keds a leading athletic brand, it was also the brand of choice for leading style icons due to its classic, stylish, and authentic characteristics.You can almost sense a cool, sea breeze when you lace up the Martha's Vineyard sneaker from Keds. And what's not to love? The distinctively textured upper has a fun and lively presence and the sleek low-top style plays well with all your favorite summer looks. Foot-friendly features include a soft fabric lining, a more secure heel, roomier toe and improved arch support. Read more
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